Growth Marketing Manager
Marketing & Communications, Sales & Business Development · Full-time
San Francisco, CA, USA
USD 130k-140k / year + Equity
Posted on Oct 16, 2026
Growth Marketing Manager
San Francisco-HQ • New York
Business Development
Hybrid
Full-time
About Us:
Forage’s mission is to expand financial access for low-income families.
According to recent studies, the cost of groceries is the number-one financial stressor in America—even more stressful than housing, healthcare, and childcare. At Forage, we believe that it doesn’t have to be that way, and our mission is to help people put food on the table.
Our technology makes it easy for retailers like Albertsons and Dollar General to accept benefits like SNAP and WIC. Our free consumer app helps cost-conscious shoppers check their EBT balances, find savings, and earn rewards on everyday purchases. And we’re just getting started: we’re building new products every day that will help low-income families save on groceries and improve their financial health.
Our impact so far:
- Forage’s payments technology is used at over 100,000+ stores in all 50 states
- We’ve helped deliver tens of millions of grocery orders to low-income families
- Over the last year, we’ve grown payments volume by more than 13x
- Since its launch in 2025, the Forage App has been downloaded more than 100,000 times
- We recently raised our $40M Series B, bringing our total funding to over $75M
The Role
We are hiring our first dedicated Consumer Growth Marketing Manager: a hands-on, data-driven marketer who will own the marketing engine behind the Forage app. You will be responsible for scaling the app’s monthly active users (MAU) by an order of magnitude in 2027 by building and scaling acquisition, activation, and retention channels, while telling a clear, trustworthy Forage story to the households we serve.
This is a hybrid role, split between growth marketing (~80% of focus) and brand marketing (~20%). As the Forage app scales, you will manage a larger budget, more sophisticated channels, agency partners, and potentially additional resources.
You will report to the General Manager, Consumer and work closely with Product, Data, Partnerships, Legal, and Design. Over time, the role may also collaborate on broader corporate B2B2C marketing, partnering with our Head of Communications and Content to tell one cohesive Forage story across our lines of business.
What You’ll Do
Growth Marketing (~80%)
- Own the Forage app growth plan and the channel strategy behind it, including paid social, paid search, YouTube, and UGC/influencer, and emerging channels (e.g., AEO, ChatGPT ads, etc.)
- Identify, test, and launch new acquisition channels to diversify the marketing mix as we scale
- Build and run lifecycle programs across push, email, and in-app to drive activation, engagement, and retention
- Manage CAC, payback, and budget allocation across channels, shifting spend based on marginal returns
- Run a disciplined experimentation program, from creative testing to landing pages to onboarding, and report and take action on key learnings
- Own campaign reporting to understand key performance drivers, and partner with Data and Product to turn those insights into roadmap and campaign decisions
- Manage agencies and vendors and hold them accountable to performance targets
Brand Marketing (~20%)
- Build and own Forage's social media presence and content calendar
- Develop creative briefs, messaging, and UGC and creator programs that resonate with the households we serve
- Partner with Design, Communications, Product, and Legal to keep our creative clear, accurate, and on brand
- Support broader Forage brand and communications work as the role grows
What We’re Looking For
- 3-5 years of experience in growth or performance marketing, ideally at a mobile-first consumer company (e.g., fintech, rewards, savings, or marketplace)
- Hands-on mobile app acquisition experience, including paid social for app installs, Apple Search Ads, Google App Campaigns, and App Store Optimization, with knowledge of mobile attribution (e.g., AppsFlyer, Adjust, Branch) and iOS privacy limits
- Experience running a multi-channel mix, such as paid social, paid search, YouTube, and UGC/creator partnerships, including identifying and expanding into new channels and campaign types
- Lifecycle marketing experience across push and email (e.g., Braze, Iterable), with a focus on activation and retention
- Strong command of unit economics, including metrics such as CAC, payback period, cohort retention, and blended vs. channel-level reporting
- Experience managing agencies and vendors and owning a brand’s social media presence
- A self-starter who thrives in ambiguity, communicates clearly, can start from zero, and can influence cross-functional partners without authority
Our Offer
This role is Hybrid in New York or San Francisco, we define hybrid as 2-3 days in office. Candidates that are able to contribute regularly from New York will be prioritized.
Your base salary would fall within the bands below. Please keep in mind that the equity portion of your offer is not included in these numbers and represents a significant part of your total compensation.
- Expected salary range: $130,000 – $140,000 USD base salary.
- Meaningful equity
- Meaningful work that makes a positive impact on our society.
- 100% of Medical, Dental and Vision premium coverage for yourself and dependents.
- Enjoy regular team lunches at our New York or San Francisco offices, fostering collaboration and connection over great food.
- A fun and caring environment that prioritizes transparency, growth, and ownership.
- A talented, high-achieving, and humble team with diverse backgrounds and viewpoints.
Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries at our headquarters in San Francisco, California. Individual pay is determined by work location, job-related skills, experience, and relevant education or training.
We aim to review every application within 4 business days of submission and provide feedback on each of your interviews within 2 business days of completion. If you don't hear from us, please reach out to your recruiter or careers[at]joinforage[dot]com directly to get an update on your candidacy.
Integrity & Fairness: To maintain a fair and equitable hiring process for all candidates, we require that interviews and exercises be completed without the use of AI-powered tools. We assess candidates based on their direct experience, judgment, and communication.
Please note: We are not engaging with third-party recruiters or agencies for this role. We kindly ask that you refrain from contacting us regarding recruitment services. Fees will not be paid for unsolicited resumes sent to Forage.
Please note: Forage is unable to provide visa sponsorship for this role. Applicants must have work authorization that does not require visa sponsorship now or in the future.
E-Verify Notice: Forage participates in E-Verify to confirm employment eligibility for all newly hired employees. Learn more by reviewing the E-Verify Participation Poster.
First name *
Last name *
Email *
LinkedIn URL *
Phone number *
Location *
Resume *
Click to upload or drag and drop here
What is your work location preference? Ideally we would like a hybrid model of in-office 2-3 days a week. *
Were you referred for this position? *
If you were referred, please share who referred you
Are you authorized to work in the US? *
Do you require (or expect to require) visa sponsorship now or in the future? *
If yes, please note what type of visa sponsorship you require and when you would require visa sponsorship to begin.
Tell us about a mobile app growth channel you personally owned. What was the channel, roughly how much did you spend, and what results did you drive (e.g., installs, CAC, or retention)? *
This role will lead marketing for a high-growth app and have a goal of growing it several times over in a year. What would you do in your first 90 days, and how would you decide where to spend your first marketing dollar? *
By applying you agree to Gem's terms and privacy policy.
Save your info to apply to other roles faster & help employers reach you.
Req ID: R26